Google (Goog) today introduced their new logo. The iconic search page graphic still appears as minimalist and clean with the familiar Google colors, but they’ve ditched serif wordmark for something a little more slick, sans-serif typeface ‘Product sans.’ This is not Roboto, or Helvetica.
The introduction video highlights Google’s mission to connect people and organize the world’s information online, from their humble origins as a start-up, to 2015 ‘skynet’. Through their various products Gmail, Android, Chrome, and others, the tech company has evolved into something greater, but one thing remains clear: Google’s impact on popular culture started with the simple search page graphic.
Read more about the design process from Google Design.
Also updated, Google Plus gets a fresh new logo!