Google, evolved

Google (Goog) today introduced their new logo. The iconic search page graphic still appears as minimalist and clean with the familiar Google colors, but they’ve ditched serif wordmark for something a little more slick, sans-serif typeface ‘Product sans.’ This is not Roboto, or Helvetica.

The introduction video highlights Google’s mission to connect people and organize the world’s information online, from their humble origins as a start-up, to 2015 ‘skynet’. Through their various products Gmail, Android, Chrome, and others, the tech company has evolved into something greater, but one thing remains clear: Google’s impact on popular culture started with the simple search page graphic.

Read more about the design process from Google Design.

via FastCompany

Also updated, Google Plus gets a fresh new logo!