Jean-Claude Van Damme is back!
The revival of old action movie stars over the last few years in pop culture has been pretty cool to see. Stallone, Willis, Schwarzenegger, Norris, Seagal, and now Van Damme. When combined with Old Spice-esque viral marketing ideas in advertising, and you get a campaign that instantly grabs your attention.
GoDaddy recently enlisted the help of martial arts star Jean-Claude Van Damme, featuring the old Bloodsport/Kickboxer star, in a few different spots, providing motivation for small business owners. Van Damme shaking bongos while doing the splits. How’s that for motivation?
It’s a pretty hilarious contrast.